With considerable experience delivering premium timber flooring to Melbourne’s architects and interior designers, Timber Flooring Services (TFS) approached Latitude to develop a new brand that reflects the their clients, the evolving industry and quality of product.

Drawing inspiration from the natural material of the product and the companies individual approach to customer service; Latitude developed the ‘Woodcut’ naming and a brand direction that confidently expressed the future vision of the company. The brand was applied to a diverse selection of communication items including samples packaging, industry journals and online environment.

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