Places Victoria

Places Victoria is the Victorian Governments Urban Renewal Authority that facilitates large-scale urban projects within Melbourne and strategic locations in regional Victoria. Its activities promote housing affordability, diversity and best practice in urban and community design. Latitude was approached by to create the positioning, naming, brand development, digital environment, collateral pieces and report documents that form the overall visual language and direction. Latitude built on the brand and develop a wayfinding strategy that heightens the intuitive understanding of the new large office space. A layer of signs provide a contemporary, but sensitive new layer in the converted historic Goods Shed at Melbourne Docklands. Directional signs combine with large scale graphic interventions exploit new openings and sight-lines contribute strongly to the overall placemaking and brand experience.

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